Why Phone Calls Matter Now More Than Ever
As businesses plan for growth in 2018, many of them are focusing on optimizing their websites or social media channels. In our day of digital marketing, these strategies make sense, but it’s crucial to not lose sight of how customers’ phone calls are handled.
In fact, while many consumers will research online before choosing a product or service, the majority of them still prefer to speak with a real person before purchasing. And in the event that a consumer has a problem buying or using a product or service, he or she definitely prefers to speak with a live person rather than go through email or web chat.
Perhaps more than ever, people rely on live connection and conversation to determine which products or services to purchase or remain loyal to. Whether people call a business for general information, to resolve an issue, or to make an appointment or place an order, how their call is handled makes all the difference in what they do next.
Being sent straight to voicemail, hearing automated prompts with long introductions or too many prompts, or being put on hold quickly frustrates callers, leaving them ready to move on to another provider. Consider the following statistics:
- 48% of new customers prefer making a phone call for the first contact with a business.
- 49% of callers say being put on hold is one of their top annoyances.
- 53% said they’d only wait five minutes or less.
- Only 15% are willing to wait on hold for more than 15 minutes.
Phone calls have been and always will be a key communication tool for businesses of all sizes, across all industries. Are you sending the message that you value your customers enough to ensure that their calls are answered promptly by a friendly professional who is dedicated to helping them with whatever needs they have?
A live answering service can be the solution you need to both attract new customers and gain the loyalty of current customers. Voice Link of Columbus, Inc. can help you deliver the service your customers deserve by managing your calls whenever you need— during peak hours, after business hours, or 24/7 around the clock. Our professional receptionists act as an extension of your business, answering your calls according to your specific priorities and preferences.
With an 82% referral rate, Voice Link provides live answering services that will exceed your expectations and will please your customers. Our monthly plans contain no hidden fees and are tailored to suit your unique needs. Request information online or call us at (800) 262-2799 for a free consultation.