Is Your Hold Button Burning a Hole in Your Pocket?


Did you know that after about 1 minute and 55 seconds of hold time, most callers hang up annoyed, and 34% of them never call back? With the majority of these calls being first-time callers, 34% is a significant amount of missed opportunities for another sale, a good word-of-mouth referral, or even an online review.

Interestingly enough, 94% of a business’s marketing budget is spent encouraging a customer to call. However, only 6% is spent on handling the call once it’s received, which may undoubtedly be the most important part of the sales and customer relationship building process. At Voice Link of Columbus, Inc. we know that handling calls in a friendly and timely manner will ensure that the bulk of your marketing budget is well spent.

If you’re finding it difficult to answer your phones in a way that aligns with your company’s customer service standards, it might be time to consider outsourcing your calls to a reputable live answering service. Hiring an answering service will not only give your team more flexibility to work on more profitable tasks, but it will also ensure your customers receive the attention they deserve in a way that makes your company shine.

Once you’ve decided to outsource your calls, it’s time to choose an answering service that complements your company. At Voice Link of Columbus, our passion is people. We believe a live answering service is an extension of your business and we understand that the way calls are handled can be the difference between customer acquisition and retention, or loss. Because of this, we work hard to make sure you and your clients receive top quality care by hiring knowledgeable and courteous people who enjoy what they do.

We leverage our extensive experience and leading edge technology to develop a flexible solution to provide maximum results for your company, whether your inbound call service requirements are simple or complex with multiple service options. We also provide call center solutions that are customized to your specific industry and organizational goals to help you succeed.

Interested in learning more about how we can help you improve productivity, decrease hold times, and serve your clients better? Check out our blog or contact Voice Link today for a free consultation.